GoPro is a brand of high-definition personal cameras, often used in extreme action video photography. They are known for being lightweight, rugged, wearable or mountable in unusual places such as outside planes, cars, or boats.
The company that makes and markets the cameras is privately owned Woodman Labs of San Mateo, California.
The company was formed by Nick Woodman. Woodman said he was inspired to start the company following a 2002 Australia surfing trip in which he was hoping to capture quality action photos of his surfing, but could not because amateur photographers could not get close enough, or obtain quality equipment at accessible prices. His desire for a camera system that could capture the professional angles inspired the ‘GoPro’ name